Thank You Pitti Bimbo for making our kids fashionable –
Pitti Bimbo kids fashion is here. Gone are the days where children were found wearing pinafores or sailor suits. Today kids are as fashionable as an adult, thanks to the evolving fashion business. From the couture line of garments to sunglasses fitting those tiny heads perfectly, this market represents about 12% of the entire apparel market. To top it all there is the Pitti Immagine Bimbo, a Florence based bi-annual international trade fair which focuses only on the children’s wear. It is organized by Pitti Immagine, who organize menswear focused trade fair called Pitti Immagine Uomo and Pitti Immagine Filati, a trade fair for knitting yarn industry.
Since its first show in 1975, a number of countries have participated in the trade show as exhibitors, buyers, and visitors. Pitti Bimbo records its buyers at 6900 with more than 10000 visitors from over the world. The event is held across three days in Fortezza de Basso, a military complex in Florence. The event has strong backing from the Ministry of Economic Development, Centro di Firenze per la Moda Italiana and Italian Trade Agency both financially and promotionally. They also help in providing hospitality to the members, marketing campaigns world-wide and contacting new markets for the trade.
When compared to the other international trade shows held across the world in Amsterdam, Paris, Copenhagen, Seoul, and Tokyo, the Pitti Bimbo is the most significant one. This is due to the fact that there are international buyers attending this fair which attracts the bigger brands.
How has Pitti Bimbo influenced the children’s fashion market
In its opening year, 1975, the children’s wear market was nascent with just 8 Italian brands showcasing in the trade fair. However, with time the fair saw its potential exhibitors increase multiple folds. Today top brands in the adult wear Gucci, Ralph Lauren, Dolce & Gabbana showcased their junior collection here. They have realized the potential in this segment and taking inspiration from the fashion giants and supermarkets have entered this fray.
This one of a kind trade fair believes in constantly researching every market throughout the world to bring fresh talent out and evolve this market to its highest potential. They scout throughout the world to contact creative and interesting brands and are open to an international outlook for this global market. The trade fair also has its own collaborators in different countries that are always on the lookout for upcoming designers.
This event which initially was focused into clothing has now veered into lifestyle brands whilst opening horizons for children in other segments. Pitti Bimbo has influenced the exhibitors to improve their business by experiencing and gaining opinions from the visitors and buyers. It has developed the success formula for its trade show by constantly analyzing the world-wide market, brainstorming and incorporating the feedback every year, above all collaborating with experts has evolved it in terms of structure, services, and communication.
Pitti Bimbo kids fashion is also the first in its unique field to have realized the potential of a fashion show for the kidswear. Initially, the exhibitors could only present their collection on a stand but when few exhibitors expressing their need to hold fashion shows for their collections, Pitti Bimbo started offering all the help to organize fashion shows in a number of venues and setups. The need to be able to spread brand awareness and putting across their thoughts was the need of the hour. This is when the organizers came up with a few other services including productions, runway shows and informal shows along with all the help and support.
The three-day event includes catwalks for two days and each day seeing five shows. This decision spurred other people to get into the kids’ fashion world. Pitti Bimbo kids fashion thus created a strong market with fashion-driven aesthetics and high-quality products for children’s wear giving valid reasons for the buyers to shop.
Kidsevolution, an event at the fair, invites adult fashion-wear designers to design a capsule collection for children wear, to be showcased at the trade fair. Last year the fair witnessed participation from a staggering 80+ international markets which included the UK, Spain, Germany, Russia, China, Turkey, and France. It plans on expanding its international exhibitor’s base by adopting the Pitti Uomo and Isetan strategy. The trade fair stocked its exhibits on one floor of Isetan, Japan one of the leading departmental stores in the world. By adopting this strategy it aims at spreading itself in key geographical areas.
About 2 decades ago, there were hardly 60 children wear labels but today more than thousands of labels have emerged into this market. The event has successfully achieved its mission to become a place for sharing ideas and references for the growth of this sector rather than merely being a place to hold exhibitions. It has become a necessity for those who want an all-round perception into the children fashion trends.
Due to these many reasons, Pitti Bimbo is considered the biggest show. Its rigorous process for selecting the potential exhibitors has ensured quality and trust. A promising collection is not enough to become an exhibitor here, one must also be a part of a valid and reputed organization. Smaller brands which showcase development potential also stand a chance in getting through the admission process. This ensures the buyer that they are doing business with a brand that promises both quality and protection. The benefit of doing business at a single place with a wide variety of products is not something that the bulk buyers can overlook.
All of this tells us just one thing about Pitti Bimbo kids fashion , and that is it has shaped the children’s wear market tremendously and continues to work towards taking this market at another height. Just like Pitti Bimbo, the other event by Pitti Immagine is the well known Pitti Uomo which is focused on exhibiting menswear and accessories. The collections are divided into 16 sections so that visitors can easily discover everything. Every edition of the trade fair offers a comprehensive insight into the trends and concepts of the upcoming season’s.